The bottom line

This hub gives you the research you need to build a strong business case, communicate with employees, and activate your teams with confidence.


Employees trust their employer more than any other institution.

Recent global research finds that 79 percent of employees trust their own employer, which makes employers the most trusted institution compared with government, media, and NGOs.


Source: Edelman Trust Barometer 2024 and Edelman Trust at Work Special Report (PDF)

Employees want simple, factual, and nonpartisan information from their workplace.

The workplace remains the place employees trust most for reliable information about how to navigate civic moments, especially when broader civic literacy is low.


Source: Edelman Trust at Work

Civic understanding is low and creates confusion for employees.

A national study found that more than 70 percent of Americans could not pass a basic civic literacy quiz, and only one in four felt confident explaining how government works.


Source: U.S. Chamber Foundations

Employees report stronger trust and engagement when employers support civic participation.

Case studies show that civic engagement programs can increase employee engagement, strengthen trust, and deepen loyalty. These programs also help employees feel more connected to their workplace community.


Sources: Harvard Kennedy School case study and BallotReady analysis

Volunteer opportunities influence retention decisions for employees.

Eighty seven percent of employees say workplace volunteer opportunities are important when deciding whether to stay with their employer or look for a new role.


Source: Deloitte Workplace Volunteerism Survey

Consumers reward companies that encourage civic participation.

Research shows that nearly 80 percent of consumers believe companies should take civic action, and 81 percent are more likely to buy from companies that share voting information or encourage democratic participation.


Sources: BallotReady and Global Strategy Group

Employers face a growing legal responsibility to support voting access.

Many states require employers to offer paid or unpaid time off for voting or to serve as poll workers, and noncompliance can bring penalties.


Source: Jackson Lewis Employer Voting Leave Guides
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